The top three of the hottest household appliances

2022-08-04
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The top three in household appliances are stable, and the brand effect in the high-end market is significant

electromechanical; Mechanical and electrical products; Electronic appliances; Information Delivery; Industry information; The market is less than a month away from the double 11, and the white hot competition in the home appliance market has emerged. According to the latest data, as of October 13, Haier's cumulative share was 18.2%, Midea's 13.4% and Gree's 10.7%. The three brands accounted for more than 40% of the overall market share. Especially in the high-end market, Haier, Gree and other brands occupy an absolute advantage with nearly half or even more of the market share

the home appliance market grew steadily in the 41st week. According to the data, retail sales in the industry increased by 85.1% year-on-year, while Haier and Midea exceeded the industry by 120.3% and 86.3% respectively

in terms of the performance of various industries, Haier has a great advantage in the refrigerator, freezer, washing machine and other markets, ranking first with the cumulative shares of 7.3%, 45.7% and 37% respectively to ensure the real-time data; In the air conditioning market, Gree and Midea account for half of the industry's total with 34.9% and 26.6% of the market share of automotive plastics; In the water heater market, not only the mechanical properties of the products are realized, a.o. Smith, Haier and Midea rank top 3, with their shares of 22.4%, 20.3% and 14.7% respectively; Kitchen electricity market owner and Fang are too difficult to distinguish; Hisense and Skyworth are in the forefront of the color TV market

another noteworthy phenomenon is that the concentration of top brands in the high-end market is higher. From the data of zhongyikang, it can be seen that high-end consumers in the field of white electricity prefer Haier. Haier's high-end refrigerators, freezers, wave wheels and drum washing machines account for 44. 5% of the total Accounting for 95%9%, 72%, 52% and 42.3% of the total global production and sales, ranking first in the industry; Gree has more advantages in high-end air conditioners, with the shares of hanging type and cabinet type reaching 41.5% and 51.6% respectively. In addition, a.o. Smith's water heater, the boss's kitchen TV and Sony's color TV are more favored by the high-end market

it can be said that at this stage, the home appliance market has entered the era of stock competition, and the competition among brands is still very fierce. With the adjustment of product structure and the development of high-end products, the domestic home appliance market is expected to see a slight recovery, and there will still be many attractions that can not be missed in the home appliance market

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